Media companies have changed significantly in the last decade, and so has the technology capable of running them. Finally, with The Mediaspectrum Cloud Computing Platform, publishers can unshackle themselves from the legacy technology and thinking that has handcuffed their growth and stifled their innovation.
Out with the old...
In today's media landscape, all media companies and particularly publishers of multi-channel products, need to drastically streamline their businesses while at the same time increasing sales. But how? Legacy technology vendors offer nothing in the way of cutting complexity out of your IT. In fact, they do the opposite. They still require you to have huge server rooms, endless office space jam packed with servers that have expensive cooling and power needs. You need to manage bandwidth, networks, storage and a barrage of software stacks that include operating systems, databases, application servers and portal servers. Worst of all, they typically consist of legacy applications that run on desktops with layers of proprietary "web" technology hard coded to them. Then there's the people, endless people, with out of date skills and completely de-centralized. You need a team of experts to install, configure and keep these systems running across multiple environments - the development environment leads to testing to staging to production to fail-over. All of this to just support a single business application, running a true multi-channel media organizations requires many more.
Looking to upgrade that OS or app server? Well that's a delicate procedure that could bring the whole system crashing down. So how exactly does this legacy approach cut costs? It doesn't, it's exorbitantly expensive. You need a new way.
Introducing the Cloud Computing Platform for Publishers from Mediaspectrum
Now you have a better way to run your business. The Mediaspectrum Cloud enables publishers to consolidate a myriad of legacy solutions into a single Web-based platform that facilitates significant new advertising and commerce opportunities. The only platform of its kind to seamlessly integrate both advertising and editorial content management, media companies can literally 'plug-into' our business transforming technology - immediately, with zero upfront IT and software expense. Imagine; no servers, no storage and no technical teams to keep it all running. Upgrades? You'll never have to break a sweat...and at the end of the day you can relax knowing there is the best platform and team in media all working for you.
At Mediaspectrum, 100% of our functionality is available through a simple web browser. No legacy technology and massive, complicated Citrix farms like those other solutions. Your users and advertisers just open a web browser, log in from anywhere and the system is immediately available. That's the power of the Cloud.
Big impact, little expense...
You should be focused on important things like growing your business. You need to coddle your best advertisers and find new ones; create new products and increase your audience. Let Mediaspectrum take out the cost of running your media organization. We'll have you up and running in a fraction of the time of a normal on-site install with no big upfront capital expense. That's because when you run in the Cloud, you only pay a very small, predictable monthly fee. That will have a huge impact on your bottom line while you drive new efficiencies through your organization.
Looking to customize your cloud? Need seamless integration between ad sales and ad production? No problem. Need a cutting edge way to price ads? Need a billing engine? CRM? Or integration with online ad networks? Talk to our experts about how we can configure a cloud that perfect for you.
Our Cloud Or Yours?
Mediaspectrum's platform can run anywhere. Unlike proprietary environments, our entire cloud infrastructure uses the finest available standards-based infrastructure components, like Oracle databases and Websphere Portals standard. The options for running it are always up to you. Meaning that whether you choose our Cloud Computing Platform or prefer to host it locally yourself, the Mediaspectrum platform enables true business transformation.