Mediaspectrum Blog

Mediaspectrum Selected to Launch Groundbreaking Platform at DEMO

Aug 26, 2010 — While the details need to be kept under wraps until Mediaspectrum CEO Scott Killoh takes to the stage at DEMO next month, mark your calendar for September 14th. Mediaspectrum will unveil an industry-first platform for today’s most promising new media channel – news you don’t want to miss!

Mediaspectrum CEO to Speak at Outsell's 2010 Signature Event

Aug 11, 2010 — Invitation-only gathering of top media executives will hear from Scott Killoh, Mediaspectrum CEO, about leveraging the Cloud to advance publishers’ digital reach for enhanced operations and added revenue.

Trinity Mirror Continues to Grow Their Portfolio AND Consolidate Their Business at the Same Time

Jul 23, 2010 — Trinity Mirror is in acquisition mode. Learn how Mediaspectrum’s ContentWatch provided the platform to let them expand their portfolio while also consolidating their business.

Mobile “Gadgets” Like iPad Bring Out the Bulls

Jul 6, 2010 — CNBC ran a recent guest blog linking wireless to “a monumental game-changing shift in the technology space.” For publishers, these means digital gadgets such as the iPad are a surefire bet to delivering content to consumers AND monetizing on that content.

Thanks to Digital Media Devices, FTI Sees a “Brighter Future for Publishers”

Jun 30, 2010 — Global business advisory firm FTI points to very encouraging data about the consumption of content on portable devices. With further evidence linking digital to new and improved ad models and budgets for publishers - could this be THE golden ticket for turning the industry around?

Publishing is Back - Early iPad Revenue VERY Promising

Jun 14, 2010 — The numbers are staggering. $50 CPM’s (vs. $10 online), 15% CTR (vs. 1/10th% online), and 60 minutes of engagement (vs. 2 minutes online).

Trinity Mirror Launches New Digital Newsrooms Powered by Mediaspectrum

Jun 10, 2010 — Trinity Mirror today announced the successful implementation of Mediaspectrum’s ContentWatch platform across three of its national titles. The new multimedia newsrooms are the latest in Trinity Mirror’s continued investment in Mediaspectrum for business transforming media platform solutions.

A Month of Must-Attend Industry Events

Jun 7, 2010 — Mediaspectrum is geared up to attend some exciting events happening for the industry in June – all of which promise a great lineup of topics, speakers and attendees.

If You Build It, They Will Come….

May 26, 2010 — Building a digital presence goes beyond the technology. In order to get visitors onto your site, publishers need something more. Our latest blog pulls from Mediaspectrum's experience working with media companies, to explore the resounding answer.

Go Ahead, Call Me an iPad Fan

May 21, 2010 — The iPad is offering an exciting solution to so many categories of business and users. Mediaspectrum Project Manager, Daryl Kern, shares perspective on what he thinks could be the most significant product released since the desktop and notebook.

Cloud Computing – What Board Executives Need to Know

May 18, 2010 — Is cloud computing a fad? Is it the next big thing? Is it already here? Is it a board room topic?  David Lane, Mediaspectrum's Managing Director in EMEA, takes a closer look. 

Mediaspectrum’s Cloud Highlighted for Helping to Simplify the Digital News Business

May 10, 2010 — Nieman Journalism Lab recently posted a column by industry expert, Ken Doctor, that talks about taking the complexity out of the digital news business. The focus is on simpler solutions for new revenue and cost savings. Cloud computing makes the list, including Mediaspectrum.

Outsell Identifies Cloud Computing Among “Top Five Crucial Technologies for Information Publishing”

Feb 9, 2010 — Mediaspectrum is featured for providing a cloud computing platform specifically targeted at publishers, offering “a soup to nuts replacement for their legacy applications.”

News & Tech Revisits Mediaspectrum’s Partnership Success with Tribune

Jan 1, 2010 — Newspapers&Technology interviews Nancy Works, Tribune Company’s senior manager of product development, for an update on its partnership with Mediaspectrum to deploy a self-service ad sales model across both Tribune’s operations and the industry as a whole.

Mediaspectrum Named Red Herring Global 100 Finalist

Dec 28, 2009 — Red Herring selects Mediaspectrum among its list of finalists for the 2009 Top 100 Private Companies. Says these are "the ones to watch as they disrupt their respective industries."

Mediaspectrum Makes Top 5 List of Tools for Automating Local Ads

Dec 21, 2009 — Mediashift.com, the online resource for today’s shifting media landscape and digital revolution, has run a feature story exploring new advertising technologies that are reaching smaller, local advertisers.

WAN-IFRA Magazine Spotlights How Mediaspectrum Helps Publishers Reach Small Advertisers in Latest Issue

Dec 1, 2009 — WAN-IFRA Magazine interviews Tribune Company for a feature Q&A that delves into Tribune’s work with Mediaspectrum to tackle self-service advertising.

Poynter Online Examines Mediaspectrum’s Impact on Tribune’s Advertising Business

Oct 12, 2009 — "The industry is looking for a silver bullet solution (to broaden the advertiser base), and we think this could be it."

News & Tech's Editor-in-Chief Interviews Tribune, Reports on Mediaspectrum Self-Service Ad Partnership

Oct 6, 2009 — News & Tech interviews Tribune VP of Operations on their decision to extend Mediaspectrum's Ad Sales solution to publishers industry-wide.

Outsell Analyst Poses the Question, “Doesn’t Mediaspectrum’s Partnership with Tribune Offer Significant Potential to the News Industry?”

Sep 18, 2009 — Ken Doctor discusses the "Self-Service Ad Revolution" and its potential impact for all publishers.

Mediaspectrum’s New Cloud Computing Platform Makes Headlines

Sep 18, 2009 — With the launch last week of its Cloud Computing Platform for Publishers, Mediaspectrum was the buzz amid reporters - for its advertising and editorial media applications now available in the Cloud.

CanWest Reduces Costs, Consolidates Ad Production

Sep 9, 2009 — CanWest recently announced it has expanded it's use of the Mediaspectrum Ad Production suite via it's partnership with Affinity Express.

Mediaspectrum Inks Deal to Deploy Platform Throughout Gesca’s Newspapers

Aug 4, 2009 — After implementing the Mediaspectrum platform at both La Presse and Le Quotidien, --Gesca Ltée, a leading Canadian publisher, has signed on to expand the scope of their Mediaspectrum partnership.

Mediaspectrum CEO to Present at the 2009 Global Growth Conference

Jul 23, 2009 — Scott Killoh, co-founder and CEO of Mediaspectrum, is scheduled to lead a presentation at Canaccord Adams' Global Growth Conference, happening August 11th-13th in Boston.

Online Publishing 2.0 - Content Consolidation, Kindle Publishing

Jun 17, 2009 — From CMSWire.com: "ContentWatch has evolved into a versatile platform, handling multimedia across many channels. Dedicated to centralizing data across systems, their new release continues to highlight the ways information can be accessed."

CMSWire - Where Content Management Matters - Profiles Mediaspectrum

Jun 8, 2009 — CMS Wire, the single source for all things Content Management, recently dug into the Media 2.0 platform for multi-channel publishers.

Trinity Launches Online Self-Service Portal To Grow Revenue

Jun 3, 2009 — After partnering with Mediaspectrum and IBM, Trinity Mirror goes live with a new self-service advertising portal and an aggressive plan to generate new revenue.

News & Tech Highlights a New Day on the Web

Jun 1, 2009 — Newspaper and Technology highlights New London's own The Day newspaper as they successfully transition their mission critical applications to the Web using ContentWatch, the only fully browser-based content management solution in the industry.

IFRA Magazine Highlights Mediaspectrum's AdWatch at Metro

May 27, 2009 — IFRA, the world's leading association for newspaper and media publishing recently highlighted Mediaspectrum's Media 2.0 implementation at Metro Canada.

Mediaspectrum Executive Is A Big Phish At Fenway Park

May 26, 2009 — Showing there is life outside the office, The Boston Globe recently featured Mediaspectrum's Chris Prinos as he plans on attending the upcoming "Phish at Fenway" show in Boston, MA.

Mediaspectrum Named To Top 100 Companies in North America

May 14, 2009 — Last night, Red Herring announced the Red Herring 100, a selection of the 100 private companies in North America that play a leading role in innovation and technology.

Editor & Publisher Interviews Mediaspectrum for an In-Depth Look at SOA

May 2, 2009 — Several years after SOA has become mainstream, Editor & Publisher wanted to do a follow-up on its place in the world of publishing technology. Mediaspectrum remains the industry leader.

Newspaper & Technology highlights Mediaspectrum's role in Trinity Mirror's Transformation To A True Multi-Media Company

Apr 2, 2009 — Trinity Mirror wanted to transform its business into a true multi-media company. Newspaper & Technology interviewed Trinity Mirror CIO, Tony Pusey to learn how they did it.

IBM Case Study Highlights Mediaspectrum As The Essential Platform For Media Business Transformation

Mar 23, 2009 — IBM was tasked with streamlining Editorial and Ad Production at Trinity Mirror. Mediaspectrum was tapped as the platform to enable the business transformation across the organization. The result? 30% ROI and a seriously integrated multi-media newsroom that hums.

Tribune Tells NAA How They Found "Real Money" With Mediaspectrum Ad Sales

Mar 9, 2009 — Several called it the highlight of an otherwise lackluster 2009 MediaXchange. It was Mike Sacks, VP Operations for Tribune Co. leading a session on implementing a single cohesive self-service portal that supports all advertiser interactions including "Print, Web, Video and beyond".

Mediaspectrum Makes News with the Deployment of the Media 2.0 Platform at Trinity Mirror

Feb 24, 2009 — Last month, Mediaspectrum formerly announced the deployment of its Media 2.0 content management platform at Trinity Mirror Plc. With ContentWatch now in place across the Group’s Midlands business, and AdWatch implemented in the

Fort Dunlop, a multimedia journalism factory that really works

Boston, MA Jan 28, 2009 — Recently Roy Greenslade, professor of journalism at City University and previously editor of the Daily Mirror from 1990-91, went to visit the Newsroom at Fort Dunlop, a Trinity Mirror property. Once a skeptic of the proposed multi-media newsroom based on Mediaspectrum's ContentWatch, Roy walked away "elated" at what he saw and the "impressive technology on display".

Press Releases

Mediaspectrum Targets Campaign Management

Mar 4, 2010 — Mediaspectrum, Inc.® today announced the development of Campaign Management, its latest technology built to support the company’s Ad Sales portal for media companies.

David Lane Joins Mediaspectrum To Lead European Expansion

Feb 12, 2010 — He joins Mediaspectrum from IBM Global Business Services where, as Partner and global leader for Publishing, he developed IBM’s business and go-to-market solutions with media clients.

Publishers Select Mediaspectrum For Self-Service Advertising In The Cloud

Jan 25, 2010 — Mediaspectrum, Inc.® today announced  that Sandusky Newspapers, Inc. and Times-News, Inc. have selected its Ad Sales platform to support their businesses.

Mediaspectrum Selected To Drive Self-Service Advertising at Dispatch Printing Co.

Jan 14, 2010 — Publisher’s Flagship Columbus Dispatch and ThisWeek Community Newspapers’ to Leverage Mediaspectrum Ad Sales for Swift New Revenue

Mediaspectrum Names Affinity Express A Preferred Partner

Dec 10, 2009 — Mediaspectrum, Inc.® today announced it has named Affinity Express, Inc., the leading offshore, onshore and onsite provider of high-volume advertising and marketing design solutions, as a preferred partner.

Mediaspectrum Named To Deloitte Technology Fast 500

Oct 20, 2009 — Mediaspectrum today announced it has been awarded to the Technology Fast 500 Deloitte LLP's ranking of the fastest growing companies in North America.

Tribune and Mediaspectrum Join Forces To Make Self-Service Advertising Available Across Publishing Industry

Sep 17, 2009 — Partnership Supports Industry-Wide Collaboration via Single, Consolidated Ad Sales Portal to Compete with Digital Ad Networks.

Mediaspectrum Introduces The Cloud Computing Platform For Publishers

Sep 10, 2009 — Revolutionary Technology Empowers Media Companies to Rapidly Cut Costs and Realize New Revenue in the Cloud.

Mediaspectrum Named Fastest Growing Software Company in Boston-Area By INC. Magazine

Aug 12, 2009 — Today Inc. Magazine unveiled the 28th Annual List of America's Fastest-Growing Private Companies - the Inc. 500 - and Mediaspectrum earned a top spot.

Mediaspectrum's New Content Management Platform Goes Live At The Day

Jul 8, 2009 — Mediaspectrum, Inc.® today announced the deployment of ContentWatch 2.0 for The Day centralizing their editorial content management for 21 properties.

Mediaspectrum Announces Major Updates To Its Content Management Platform For Publishers

Jun 17, 2009 — Mediaspectrum today announced the release of ContentWatch 2.0. The newest version of the industry's "Consolidation Engine" includes semantic search, IBM WebSphere support and Amazon Kindle DX integration.

Mediaspectrum Named "Winner" for Red Herring's Top 100 Companies in North America

May 14, 2009 — Mediaspectrum today announced that it has been named a winner of the Red Herring Top 100 North America Award. The Red Herring 100 recognizes the most innovative private technology companies based in North America.

Mediaspectrum Named Red Herring Top 100 Finalist

Apr 30, 2009 — Mediaspectrum announced today its status as a finalist of the "Red Herring 100 North America" award, a prestigious list honoring the year's most promising private technology ventures in North America.

Mediaspectrum Streamlines Ad Tracking for Metro Canada

Boston, MA Mar 11, 2009 — Mediaspectrum, Inc.®, today announced the deployment of their AdWatch content management platform at Metro International. AdWatch™ is part of Mediaspectrum's Media 2.0 platform, the first pure Web services based

Mediaspectrum Increases Business Efficiencies for Trinity Mirror with Rich Web Services Content Management Platform

Boston, MA Feb 12, 2009 — Mediaspectrum, Inc.® today announced deployment of the Media 2.0 content management platform for Trinity Mirror Plc. The Media 2.0 platform, which includes ContentWatch™ and AdWatch™

Mediaspectrum's ContentWatch™ Helps the Day Newspaper to Fully Automate Editorial Content, Realizing Significant Cost and Time Efficiencies

Boston, MA Sep 30, 2008 — Mediaspectrum, Inc.® providers of the first pure Web-services based solutions for advertising, content, community and commerce, today announced deployment of its upgraded ContentWatch™ software for The Day.

Mediaspectrum Deploys Self-Service Ad Sales Portal For Washington Post Contract Customers

Boston, MA Jun 12, 2008 — Mediaspectrum® Ad Sales Platform lets Washington Post customers manage orders, build ads, and create campaigns across print and online products in a self-service model

Outsourced Graphic and Design Solution Provider Affinity Express Launches Newest Version of its Web-Enabled Workflow for Ad Production

Chicago, IL Apr 15, 2008 — Affinity Express Inc., the leading multi-shore provider of outsourced,high-volume design solutions, with over 6,000 clients in the media, retail/quick printing and promotional products industries, announced the launch of a new version of its service bureau technology.

The Arizona Republic Improves Efficiency, Saves Money with Mediaspectrum AdWatch, EProofs, and AddDrop

Boston, MA Apr 12, 2008 — Mediaspectrum, Inc.®, providers of innovative software solutions for the publishing industry, today announced the successful deployment of AdWatch™ and eProofs for Gannett Pacific Publishing and phase one for The Arizona Republic.

Media General's Richmond Times-Dispatch Live with Mediaspectrum AdWatch and eProofs

Burlington, MA Aug 6, 2006 — Mediaspectrum® a leading provider of advertising systems for the publishing industry, is proud to announce that the Richmond Times-Dispatch is live with Mediaspectrum AdWatch and eProofs.

Trinity Mirror Selects Mediaspectrum's Adsalesforce.com Platform For Online Ad Booking In Regionals

Chicago, IL Apr 1, 2006 — Mediaspectrum, Inc.® is proud to announce the sale of its EngineBridge™ Ad Sales Services to Trinity Mirror, the United Kingdom's largest newspaper publisher.

Mediaspectrum Releases ContentWatch; Industry's First Web-Services Based Editorial Content Management System

Chicago, IL Apr 1, 2006 — Mediaspectrum, Inc.® is proud to announce the release of ContentWatch™ — the first pure Web services based editorial content management solution for the publishing industry.

Mediaspectrum Says "Bonjour" To Canada; La Presse Lteé Selects AdWatch and eProofs For Ad Content Management, Electronic Proofing, and Remote Ad Submission

Chicago, IL Apr 1, 2006 — Mediaspectrum, Inc.® is proud to announce the sale of its EngineBridge platform to La Presse, Lteé (Montreal, QC).

Times-News, Inc. Deploys Mediaspectrum Adwatch And Eproofs For World-class Ad Content Management And Proofing

Hershey, PA Mar 27, 2006 — Mediaspectrum, Inc.® is proud to announce the Times-News, Inc. of Lehighton, PA has successfully installed and deployed Mediaspectrum AdWatch® and eProofs®

New York Daily News Selects Mediaspectrum EngineBridge For Multichannel Ad Content Management

Burlington, MA May 12, 2005 — Mediaspectrum® Inc. is proud to announce the sale of its EngineBridge™ Ad Production Services to the New York Daily News.

Media General Publishing Division Selects Mediaspectrum EngineBridge For State-of-the-art Ad Production And Distribution

Dallas, TX Mar 19, 2005 — Mediaspectrum® is proud to announce the sale of its EngineBridge™ Ad Production Services to Media General Publishing Division.

Mediaspectrum To Offer Publishing Solution On Ibm Web Sphere

Burlington, MA Mar 19, 2005 — Mediaspectrum®, a leading provider of Web-services based applications for media and publishing, today announced it has joined IBM's PartnerWorld Industry Networks for ISVs initiative

Media General Publishing Division Inks Deal To Bring North Carolina Cluster Live With Mediaspectrum EngineBridge

Dallas, TX Mar 19, 2005 — Mediaspectrum® is proud to announce the sale of its EngineBridge™ Ad Production Services to Media General.

 
 
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