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The publishing world is becoming more complex by the day as content platforms proliferate into an ever wider array of mobile, tablet, and online devices. At the same time, publishers must create, produce, and distribute content across these channels using fewer and fewer resources. Mediaspectrum’s ContentWatch is the solution, the most advanced, cost-effective content management platform in the world.
Mediaspectrum ContentWatch is the most technologically advanced editorial content management platform available today. Its feature-rich environment incorporates tools like integrated search and text mining dashboards, an advanced creation workflow engine, and the ability to mine and automate the production of new published products based upon demographic or individual preference.
Built over the past decade as a pure web services platform, Mediaspectrum’s patent-pending technology provides full content management support for all media types. ContentWatch enables publishers to publish to any channel—including the iPad, web, social media, and even print—from a single consolidated platform that can be accessed anywhere, anytime, from any connected device.
Several major publishers have already embraced the power of ContentWatch to take advantage of new publishing channels and growth opportunities, including the Trinity Mirror in the U.K. Richard Wallace, editor of the Daily Mirror, said: “Our future is a multimedia one and we need to transform ourselves into an agile media business, ready to grasp the opportunities and challenges of the multimedia world we now inhabit.” Mediaspectrum ContentWatch is at the forefront of this transformation.
Publishers need a solution that allows them to manage the entire content process organization-wide, one platform that powerfully and elegantly handles all outputs and helps them to reach their audience across every property and on every device. Mediaspectrum ContentWatch is that solution, empowering publishers to manage content for every mobile device, tablet, Web site, and even printed publications.
Stories are developed, assembled, and edited in packages and folder structures independent of output. Editors, writers, sources, and activity assignments can then be linked to—and work collaboratively within—these folders. This content can be assigned to multiple packages or folders simultaneously, which might represent different story angles, output destinations, or umbrella stories. Once complete, ContentWatch automatically configures them for output to multiple channels based on rule-based work-flow actions.
ContentWatch incorporates rich, extensible meta-data fields for SEO, rights management, semantic tagging, micro-payments, audience usage, and the like. These meta-data fields are configurable, search-enabled, and can be used by content routers to trigger specific actions.
ContentWatch features a single, Web-based management console that allows non-IT users to manage a central database of master data, including titles, print products, digital outputs, work-flow, user access privileges, meta-data definitions, and automated publishing.