Mar 4, 2010 — Mediaspectrum, Inc.® today announced the development of Campaign Management, its latest technology built to support the company’s Ad Sales portal for media companies. The integrated solution empowers publishers to attract new advertisers, gain insight on their interaction within the Ad Sales platform, while also able to measure revenue and success associated with each sales and marketing campaign.
Mediaspectrum Campaign Management gives a publisher's sales team a single place to do their jobs; all pre-integrated to every aspect of a publisher's advertising platform, including both sales and production. With a built-in Business Rules Management System (BRMS), business managers can create rules where the system will generate and assign sales activities automatically based on how advertisers interact with the system. Campaign Management further allows sales managers’ real-time visibility into a variety of critical data points, including sales team activities, advertiser interaction with the portal, in addition to full customer and contact information.
In order to maximize advertiser self-service, Mediaspectrum Campaign Management also analyzes the most critical component of the process: the ad sales funnel. Now publishers can gain key insight to track where advertisers come from, how they interact and respond to a campaign’s messaging, right down to the transaction itself. Armed with this intelligence, publishers can improve conversion rates by adjusting pricing and messaging for more personalized, follow-up campaigns.
"Investing in a self-service platform alone isn't enough. Media companies need tools to manage internal sales and marketing campaigns in order to secure new sources of revenue for their businesses,” said Scott Killoh, CEO at Mediaspectrum. “A critical piece of any publisher’s advertising strategy includes measurable insight into how well it is being implemented and received by the advertisers. Mediaspectrum Campaign Management brings this level of analysis directly to its clients, further positioning media companies to succeed.”
Mediaspectrum Campaign Management – A New Approach to Ad Sales
An integrated and flexible Business Rules Management System controlled and maintained by the business user is what makes Mediaspectrum Campaign Management unique. Now publishers can:
• Have the system automatically create and assign sales activities or send emails based on how advertisers are interacting (or not interacting) within Ad Sales.
• Track estimated versus actual ad revenue from any type of campaign (email, call center, etc.) – to understand core business metrics, including revenue-per-ad and return-on-investment.
• Create ad sales “funnel” reports, to understand how advertisers are responding to campaigns once they arrive at publishers’ Websites.
• Import and "de-dupe" leads intelligently, while the system auto-assigns sales activities in bulk.
• Automatically convert leads into customers when an account is created or a new ad is placed.
• Automatically update customer and contact details based on how advertisers edit their profiles.
Together with Mediaspectrum Ad Sales, the Campaign Management suite is positioned to significantly improve publishers’ self-service ad sales management, response rates and revenues. The total offering is available today via Mediaspectrum’s Cloud Computing Platform.
About Mediaspectrum
Mediaspectrum's Cloud Computing Platform is the premier solution for addressing all aspects of multi-channel advertising and editorial content management. Today Mediaspectrum is helping the world’s leading media companies – including the Washington Post, Tribune Company, USA Today and Trinity Mirror – to increase ad revenues, manage content, streamline processes and improve customer experience. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at http://www.mediaspectrum.net.
Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393