Feb 12, 2010
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Mediaspectrum, Inc.® today announced the hire of David Lane as the company’s Managing Director in Europe, Middle East and Africa. In this role, Mr. Lane will further advance Mediaspectrum’s global impact for helping media companies to radically transform their advertising sales, production and editorial operations.
Mr. Lane brings enormous expertise, vision and experience to the company, having previously assisted publishers from around the globe to revolutionize their operating models for both improved efficiencies and substantial new revenue potential.
He joins Mediaspectrum from IBM Global Business Services where, as Partner and global leader for Publishing, he developed IBM’s business and go-to-market solutions with media clients. During his time at IBM, Mr. Lane worked closely with global, national and regional publishers to transform their traditional business models – moving them beyond incumbent, legacy operations to hybrid environments that combine traditional distributions with interactive online channels. Mr. Lane was also involved in a number of Mediaspectrum deployments throughout his IBM tenure. In all instances, he helped clients realize substantial business benefits around the deployment of Mediaspectrum’s platform.
“While in the midst of significant global expansion, David brings a timely infusion of capability to spur our efforts – as well as a vote of confidence in what we are doing,” said Scott Killoh, CEO at Mediaspectrum, Inc. “The Mediaspectrum Cloud Computing platform is already helping media companies worldwide to transform their businesses via streamlined costs and new sources of revenue. With David’s talent and expertise, we’re confident and positioned to accelerate our growth in Europe.”
Mediaspectrum’s Cloud Computing Platform is the premier solution for multi-media, multi-channel publishers looking to quickly and drastically streamline their businesses while at the same time increasing sales. The only platform of its kind to seamlessly integrate both advertising and editorial content management, it provides a unified world-class environment for publishers to immediately plug-into its technology. The total offering assures publishers will cut the complexity out of their IT organizations for lower production and operating costs, while realizing significant new advertising and commerce opportunities.
“Publishers require new capabilities and fast, with minimal investment and delivery risk – exactly what is driving the uptake of proven Cloud and Software-as-a-Service solutions” said David Lane, Managing Director, Mediaspectrum EMEA. “Mediaspectrum has been out there pioneering this market for publishers, and is positioned to lead the next generation of solutions for both traditional publishing and non-media companies. This is a substantial and exciting opportunity for both me and the development of Mediaspectrum.”
Prior to IBM, Mr. Lane also worked with Accenture, the global management consulting, technology services and outsourcing company. There, he founded and built Accenture’s UK Media practice.
Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393