Jan 25, 2010
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Boston, MA – Mediaspectrum, Inc.® today announced that Sandusky Newspapers, Inc. and Times-News, Inc. have selected its Ad Sales platform to support their businesses. The solution enables media companies to quickly implement a transformative self-service approach to reaching new advertisers for improved sales and customer satisfaction.
Mediaspectrum’s Ad Sales portal for self-service ad booking, building and management offers advertisers a single, elegant experience where users can login and create multi-channel advertising campaigns for print, Web and rich media. Part of the Mediaspectrum Cloud Computing Platform, Ad Sales enables media companies to literally plug-into its technology – immediately, with zero upfront IT and software expense. This has allowed publishers to quickly and effectively implement a self-service advertising model for immediate business results.
Since its introduction as a service in September 2009, Mediaspectrum’s Ad Sales has received tremendous response – as these latest wins help to demonstrate.
“We look forward to enabling more local businesses the competitive pricing and ad options they deserve, and found Mediaspectrum a best fit to support the effort,” said Doug Olsson, Vice President at Sandusky Digital. “With their self-service platform, we are confident in its potential to attract both new advertisers and revenue to our business. Certainly, a win-win scenario for any newspaper looking to advance and succeed in today’s publishing environment.”
With Mediaspectrum Ad Sales, advertisers can quickly access account information, make edits and build ads online without complex ad building tools. The end result is a solution that lets you book all types of ads – from virtually anywhere – while maintaining control of the production and distribution of those ads. This encourages a more streamlined, cost-effective approach to advertising for improved, customer-centric sales and new revenue.
“Self-service advertising presents a very exciting alternative for reaching new, local advertisers,” said Fred Masenheimer, Publisher at the Times-News. “Mediaspectrum came to us with a secure, affordable and easy-to-use platform we could get started with immediately. We at Times-News are excited to get the Mediaspectrum Ad Sales portal up and running, and to see all that it promises for our business.”
About Mediaspectrum
Mediaspectrum's Cloud Computing Platform is the premier solution for addressing all aspects of multi-channel advertising and editorial content management. Today Mediaspectrum is helping the world’s leading media companies – including the Washington Post, Tribune Company, USA Today and Trinity Mirror – to increase ad revenues, manage content, streamline processes and improve customer experience. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at http://www.mediaspectrum.net.
Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393