Jan 14, 2010
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Mediaspectrum, Inc.® today announced The Dispatch Printing Company has chosen Mediaspectrum’s Ad Sales platform to help enable fast and secure self-service advertising for its business. Part of the Mediaspectrum Cloud Computing Platform, Ad Sales enables media companies to literally plug-into its technology – immediately, with zero upfront technology and software expense.
The Dispatch Printing Company is already invested in Mediaspectrum, since deploying the Mediaspectrum AdWatch solution for multi-channel ad production across its operations. Through this extended partnership, Mediaspectrum is positioned to further streamline Dispatch Printing Company’s combined advertising sales and production management experience.
“We consider Web-based self-service advertising an important customer offering, and very much look forward to this next phase in our partnership with Mediaspectrum,” said Joe Gallo, CIO at The Dispatch Printing Company. “Their Ad Sales technology will provide us the ability to attract new advertisers while also supplying existing advertisers an elegant portal to do business with us 24 hours a day. The Mediaspectrum platform is also hosted in the Cloud, which significantly reduces any internal technology investment and expense.”
Mediaspectrum’s Ad Sales portal for self-service ad booking, building and management offers advertisers a single, elegant experience where users can login and create multi-channel advertising campaigns for print, Web and rich media.
With Mediaspectrum Ad Sales, advertisers can quickly access account information, make edits and build ads online without complex ad building tools. The end result is a solution that lets you book all types of ads – from virtually anywhere – while maintaining control of the production and distribution of those ads. This encourages a more streamlined, cost-effective approach to advertising for improved, customer-centric sales and new revenue.
“We appreciate this opportunity, and the confidence that The Dispatch Printing Company has shown in our platform,” said Scott Killoh, CEO at Mediaspectrum. “Our Ad Sales portal has proven it can help any media company looking to quickly implement and realize the business value found with self-service advertising. We’re excited to assist Dispatch Printing Company in this new strategy, are confident in the success it will bring, and look forward to helping additional publishers experience the very same.”
About Mediaspectrum
Mediaspectrum's Cloud Computing Platform is the premier solution for addressing all aspects of multi-channel advertising and editorial content management. Today Mediaspectrum is helping the world’s leading media companies – including the Washington Post, Tribune Company, USA Today and Trinity Mirror – to increase ad revenues, manage content, streamline processes and improve customer experience. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at http://www.mediaspectrum.net.
Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393