Sep 10, 2009 — Boston, MA - Mediaspectrum, Inc.® today announced its award-winning platform for mission critical media applications is now available as a hosted service in the Cloud. Mediaspectrum's Cloud Computing Platform is the premier solution for multi-media, multi-channel publishers looking to quickly and drastically streamline their businesses while at the same time increasing sales. The only platform of its kind to seamlessly integrate both advertising and editorial content management, Mediaspectrum is positioned to radically change the way future media companies compete and operate.

The Mediaspectrum Cloud Computing Platform leverages eight years of strategic initiatives to provide the world's first pure Java-based architecture, helping to radically transform sales, production and editorial operations for publishers. The only pure Web-services environment to handle both advertising and content management, the Mediaspectrum Cloud enables publishers to consolidate a myriad of legacy solutions into a single Web-based platform that facilitates significant new advertising and commerce opportunities.

Available as a service via the Internet, Mediaspectrum is providing a unified world-class environment for publishers to quickly access its platform for accelerating both revenue generation and cost reductions. By eliminating the considerable time and expense once associated with onsite implementations including costly new software and servers, the Mediaspectrum Cloud Computing Platform enables media companies to literally plug-into its business transforming technology -immediately, with zero upfront IT and software expense.

"Cloud computing holds the potential to free many of today's publishers from the antiquated, legacy IT systems that have burdened their businesses for far too long," said Scott Killoh, CEO, Mediaspectrum. "With the introduction of our Cloud Computing Platform, more publishers than ever are empowered to reinvent their businesses. Mediaspectrum is confident that by removing the complexities linked to traditional technology implementations, customers will be quickly and aggressively positioned to compete, succeed and grow their operations via our Cloud."

Mediaspectrum's Cloud Computing Platform incorporates the following key solutions, which together make up the Mediaspectrum Cloud Computing Platform:

• The Advertising Cloud: Ad Sales and AdWatch provide the industry's only truly Web-based solutions for multi-channel advertising sales and production management. The Ad Sales portal for ad booking, building and management offers advertisers a single, elegant experience where users can login and create multi-channel advertising campaigns for print, Web and rich media. Advertisers can quickly access account information, make edits and build ads online without complex ad building tools. The end result is a solution that lets you book all types of ads - from virtually anywhere - while maintaining control of the production and distribution of those ads.
  
  AdWatch, the industry's premier solution for multi-channel ad production, streamlines internal processes by allowing personnel to track virtually any type of ad and ad element. By offering access to create, find, and edit ads and their components via the Web, production departments can quickly and effectively implement digital workflows to ultimately reduce the time, cost and complexity associated with the ad production process.

• The Content Management Cloud: ContentWatch is a complete Web-based editorial content management and production solution for multi-channel publishers. A truly transformational platform, ContentWatch enables massive consolidation of systems and significant cost reductions through a single, centralized deployment. With a 100% pure Java Web-services architecture, users are empowered to submit all types of content, article, photos or video via laptops, smart mobile phones or other devices - with sub-editing allowed from virtually anywhere.

When publishers choose the Mediaspectrum Cloud Computing Platform, there is no software or hardware to purchase, install or maintain. Customers simply pay a predictable monthly fee. The total offering assures publishers will cut the complexity out of their IT organizations for lower production and operating costs, while realizing increased business efficiencies.

Advertising Sales Portal Free Introductory Access - Limited Time, No Obligation
In conjunction with the launch of its Cloud Computing Platform, Mediaspectrum is extending its Ad Sales portal for publishers to leverage and go-live immediately at no cost or risk. For a limited time, publishers are able to experience the power of cloud computing without any obligation or hosting and setup fees. Interested and participating publishers can continue to access the Cloud's Ad Sales portal for self-service advertising - on a transaction, pay-as-you-go pricing model.

About Mediaspectrum

Mediaspectrum's Cloud Computing Platform is the premier solution for addressing all aspects of multi-channel advertising and editorial content management. Today Mediaspectrum is helping the world's leading media companies - including the Washington Post, Tribune Company, USA Today and Trinity Mirror - to increase ad revenues, manage content, streamline processes and improve customer experience. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at www.mediaspectrum.net.

For more information contact:

Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393