Jul 8, 2009 — Boston, MA - Mediaspectrum, Inc.® today announced the deployment of ContentWatch 2.0 for The Day. ContentWatch 2.0, the premier Web-based editorial content management solution for media companies, was recently introduced last month. As one of the platform's first implementation sites, The Day has already achieved improved management of both its print and digital content for multi-media publishing.
The Day has been a customer of Mediaspectrum's for several years. With its latest upgrade to ContentWatch 2.0, the publisher is poised to deliver an even more robust state-of-the-art platform for editorial consolidation across its operations.
The latest version ContentWatch now features semantic search capability for users to explore content in multiple repositories, including production, archive and third party electronic files (such as those found with imaging partners). Its new IBM Websphere integration provides the added support of a proven, secure and flexible environment to run ContentWatch 2.0's mission critical solutions. This is in addition to several other major enhancements that include: Kindle DX support; improved content libraries; XML-based scripting language; and, enhanced ad management.
"Mediaspectrum's implementation team has made our upgrade to ContentWatch 2.0 as seamless as possible, literally allowing us to flip a switch overnight - so that when our users walked in the door the following business day, they were set to get down to business as usual," said Chris Cleaveland, IT Operations Manager at The Day Publishing Company, New London, CT. "From an end-user perspective, the functionality improvements have further matured an already stellar content management platform. Its speed and performance improvements have - in just a matter of weeks -garnered an immediately positive response across our business."
ContentWatch, part of the Media 2.0 Platform from Mediaspectrum, is the first and only pure Web-services based editorial and content management system for the publishing industry. It is designed to support a publication's entire content lifecycle from creation to management to deployment. As an open, standards-based solution, ContentWatch bundles powerful editorial and Web content production features with industry-leading wire, archive and page layout solutions. The end result is a state-of-the-art platform that satisfies all newsroom and online content requirements.
ContentWatch version 2.0 is available now.
About The Day
Founded in 1881, The Day was initially published as a mouthpiece of the local Republican Party. The Day has maintained its roots in New London, Connecticut and publishes newspapers for many of the surrounding communities in northeastern Connecticut, including: Bozrah, Sprague, Canterbury, Voluntown and Plainfield. Today, in addition to its daily flagship product, The Day produces six weekly newspapers and another four magazine-style publications per month.
About Mediaspectrum
Mediaspectrum's Media 2.0 platform is the first pure web-services based solution addressing all aspects of advertising, content (editorial), community and e-commerce. Today, the Media 2.0 platform is helping massive, industrial strength media companies such as the Washington Post, USA Today, and Trinity Mirror increase ad revenues, manage content, streamline processes, and improve customer experience. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at www.mediaspectrum.net.
Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393