Dallas, TX Mar 19, 2005 — Mediaspectrum® is proud to announce the sale of its EngineBridge™ Ad Production Services to Media General. As part of the larger corporate deal, Mediaspectrum will begin integrating pieces of the EngineBridge suite—AdWatch and AdRouter—for ad tracking and multi-site distribution across the North Carolina Community Newspaper Cluster. The implementation will bring six properties, the Hickory Daily Record, Concord and Kannapolis Independent Tribune, Mooresville Tribune, Morganton News Herald, Statesville Record and Landmark, and the Marion McDowell News live on the EngineBridge platform.
"We're eager to begin the implementation of the North Carolina Community Newspaper Cluster" said Scott Killoh, CEO of Mediaspectrum, Inc. Killoh continued "This integration will take full advantage of AdWatch's centralized ad content management and AdRouter's ability to distribute finished ad files to other sites as needed—without manual intervention. The end result is going to be an automated ad production environment that will make selling, upselling, and cross-selling advertising across all of the properties simple and easy."
John Beirne, Media General Publishing Division's Director of Customer Information Systems and Services said; "Getting things rolling at the North Carolina Community Newspaper Cluster is going to be a big step towards the larger goal which is to get all Media General Publishing Division properties on a standard platform for ad production and distribution." Beirne continued, "With Mediaspectrum AdWatch and AdRouter working together we're going to be able to automate the production and distribution of all advertising and make it easy to book ads in one location, build them in another, and have them output in yet another."
As part of the project, Media General Publishing Division will rollout Mediaspectrum AdWatch (ad tracking and production management), and Mediaspectrum AdRouter (multichannel ad distribution) across the seven properties in the NC Cluster. Media General will rollout core applications on PC workstations running Microsoft SQL Server.
Media General is a diversified communications company operating leading newspapers, television stations and online enterprises, primarily in the Southeastern United States. The company's publishing assets include three metropolitan newspapers, The Tampa Tribune, the Richmond Times-Dispatch, and the Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 100 weekly newspapers and other publications. The company's broadcasting assets include 26 network-affiliated television stations that reach more than 30 percent of the television households in the Southeast and nearly 8 percent of those in the United States. The company's interactive media assets include more than 50 online enterprises that are associated with its newspapers and television stations. Media General also owns a 20 percent interest in The Denver Post and a 33 percent interest in SP Newsprint Company.
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